The Whisky Exchange opens its second London Store

The Whisky Exchange opens its second London Store ,offering more than 2,500 spirits, wines and beers.

The new premises will be situated in Great Portland Street, nestled in the bustling Fitzrovia region of London. The existing Whisky Exchange shop is located in Covent Garden.

Rajbir Singh, who co-founded The Whisky Exchange in 1999 with his brother, Sukhinder Singh, said: “A well-connected central London location was crucial to appeal to a wide radius of commuters and residents.

Recent regeneration of the Great Portland Street area has encouraged an influx of retail and hospitality venues as well as offices, and the immediate vicinity is something of a community.

With 3,240 square feet of retail space to play with, the new store will feature wines and Champagne, gin, other spirits and beer on the ground floor.

Head to the lower ground floor, and guests will find a “floor to ceiling” whisky offering, gifting opportunities and a private tasting “snug” for up to six people. Glassware, hip flasks, decanters, barware and books will also be available to purchase.

Dawn Davies MW, head of buying for The Whisky Exchange, said: “British products will be given great attention, especially in the booming gin category, and we’ll be significantly increasing our offering of Wines, Champagnes and beers compared to our Covent Garden store.

It is within the stylish wine and champagne area of the new whisky exchange premises that Weald Refrigeration manufacturing expertise has been called upon to design and build two s/steel wine / bottle coolers to the highest specification.

Weald knows that the wines and champagne will be displayed to their best advantage and stored at the required temperature for the whiskey exchange.

Weald Refrigeration is extremely proud to be called upon to manufacture bespoke wine coolers for the new whisky exchange Great Portland Street London.