Rebrand and refresh of the Weald website.

As COVID-19 continued to disrupt the hospitality industry during the first six months of 2021 businesses like Weald refrigeration found themselves in a position where a rebrand or refresh of its website would be both beneficial and necessary.

However we also knew that a brand change and website update can also spark a renewed interest as our customers re-assess our rebranding and manufacturing efforts.

The rebranding and updating of the Weald website can also be referred to as a brand refresh, we knew that our website needed to be updated in line with our rebranding efforts as well as the ever-changing manufacturing market place in which we operate.

And so with the lockdown beginning to ease across the UK, and the hospitality industry opening up for business once again weald updated, rebranded its website and was soon fully operational once again.

A good brand effectively communicates what your business does and how it does it while establishing trust and credibility, however it also had to be innovative without going overboard even the most successful brands change over time, especially in times of crisis.

All of the above is why Weald has taken the coronavirus outbreak period as its chance to redefine its purpose with a proactive website refresh and rebranding effort, knowing that as the business moves forward it will not only attract new customers but also inspire continued loyalty and renewed interest from our existing ones.