Delighting your clientele with a new wine display
Delighting your clientele with a new bar and wine display
There’s something magical about walking into a pub that looks like it hasn’t changed in the last 500 years. Tourists love it. But while the outward and interior architecture may evoke history, even tourists won’t stay long in your bar or restaurant if they don’t receive the quality food and beverages that they expect – and that includes having wine served at just the right temperature.
And if your bar or restaurant is only a few years old, then it’s even more imperative that the food and beverages serve match the ambiance of the architecture.
It used to be that serving wine at the appropriate temperature for the meal was an inexact science. Take the wine out of the cooler and let it sit at room temperature for a few minutes until it’s warmed up just enough to release the aromoas….although skilled sommeliers probably can time it down to the correct second, new staff may not have this ability. Too cold, or too warm, and the wine in question does not deliver the expected aroma or flavors.
With a made-to-measure wine cooler from Weald Refrigeration, your wines and spirits can be displayed elegantly while at the same time being kept at just the right temperature. No need to take a bottle of wine out of the cooler to warm it to the right temperature – with dual controls one side of the cooler can be kept at one temperature for red wines, and the other side can be kept at a different temperature for white wines. It’s the best of all possible worlds!
Refurbishing your bar with state of the art bottle cooler and wine cooler units do more than show your clientele that you care about the quality of the beverages you serve. The latest technology pays for itself over time with energy savings as well, as it is more efficient than coolers made even five years ago.
Today’s technology – from the elegant design of the bottle and wine coolers to the fluorescent lighting, auto defrost technology, maintenance free condensers and of course heavy duty shelving that can be adjusted to just the right height makes refurbishing your bar a necessity rather than a luxury.
Your regular clientele know what you have and order their favorite drinks. Your new customers will appreciate being able to see your full range of wines and liquors behind your counter, and will order accordingly.
Take advantage of the latest technology from Weald, and your customers will thank you for it.


